Category Management Online FREE Series
5 Steps to increase
Promotion Effectiveness
Date: 28 April 2022
At the end of this session, you will learn
How to measure promotion effectiveness
How category and shopper dynamics can help you to build stronger promotion plans
How to SWOT your past activities and quantify your portion activities
How to build compelling promotion strategy & tactics
5 Steps to increase
Promotion Effectiveness
Date: 28 April 2022
At the end of this session, you will learn
• How to measure promotion effectiveness
• How category and shopper dynamics can help you to build stronger promotion plans
• How to SWOT your past activities and quantify your portion activities
• How to build compelling promotion strategy & tactics
5 Steps Process to increase
Promotion Effectiveness
as a critical method to improve the relationship with customers
◼ Promotion is the most powerful method of communication to tell shoppers to buy more of your products, re-purchase your products, and buy your new items.
◼ Promotion is the method of creating an effective relationship with Retailers. It shows how you are serious to be part of the Retailer to improve business.
◼ Promotion is the method to improve and gain your sales, market share, replenishment, and inventory.
◼ Promotion for the retailer is the method to draw customers to shop at stores online and offline, which will also create HALO Effect in overall shoppers’ basket
◼ Promotion for the retailer is the method to be distinct from other retailers as destination shoppers’ shopping trip
OBJECTIVE
✔️ To choose the right promotion mechanics
✔️ To plan promotion correctly
✔️ To measure and evaluate your promotion
5 Steps Process to increase
Promotion
Effectiveness
as a critical method to improve the relationship with customers
◼ Promotion is the most powerful method of communication to tell shoppers to buy more of your products, re-purchase your products, and buy your new items.
◼ Promotion is the method of creating an effective relationship with Retailers. It shows how you are serious to be part of the Retailer to improve business.
◼ Promotion is the method to improve and gain your sales, market share, replenishment, and inventory.
◼ Promotion for the retailer is the method to draw customers to shop at stores online and offline, which will also create HALO Effect in overall shoppers’ basket
◼ Promotion for the retailer is the method to be distinct from other retailers as destination shoppers’ shopping trip
OBJECTIVE
✔️ To choose the right promotion mechanics
✔️ To plan promotion correctly
✔️ To measure and evaluate your promotion
Topics
01 - Definitions
02 - Risks and Opportunities
03 - 5 Steps Process
04 - Promotion Strategy Presentation
Agenda
- Begin with Introduction to Key topic words and definitions.
- Start Webinar Topic 5 Steps to Increase Promotion Effectiveness.
- Last 15 minutes will be for Q&A. Participants can submit questions before the event (in the last section of registration form) or during the event in the ZOOM app.
Topics
01 - Definition
02 - Risks and opportunities
03 - 5 Steps Process
04 - Promotion Strategy Presentation
Agenda
- Begin webinar with Introduction to Key topic words and definitions
Start Webinar Topic 5 Steps to Increase Promotion Effectiveness.
Last 15 minutes will be for Q&A. Participants can submit questions before the event (in the last section of registration form) or during the event in the ZOOM app.
The Webinar Starts In
The Webinar Starts In
Frederic E.
Founder & CEO of Hypertrade
Member of the Board at Fatster
Experience
Previously a Category Management Lecturer and Retail Mentor at the Franco-Thai Chamber of Commerce (FTCC) to early local entrepreneurs. With years as a Senior Carrefour Executive in S.Korea, Japan, and Thailand. On top of that Frederic has dedicated 20+ years of top-level management in helping Local retail Teams and Businesses grow profitably through his extensive work at HyperTrade, making him a true-and-through master of Modern Retail and Category Management.
Current
Over 17 years of working across 3 continents with a diverse variety of retail business models and market environments. He helps his clients map, leads and executes their transformation journey by helping them structure, organise, implement and optimize the key components of their Value Chain - Customer Experience.
Area of Expertise
• Retail Business Strategist Master
• Category Management Expert
• Retail Sales Management & Development
• Retail Business Strategy & Execution
• Retail Business Negotiation Expert
• Teams Growth Development
Meet your Speaker
Frederic E.
Founder & CEO of Hypertrade
Member of the Board at Fatster
Experience
Previously a Category Management Lecturer and Retail Mentor at the Franco-Thai Chamber of Commerce (FTCC) to early local entrepreneurs. With years as a Senior Carrefour Executive in S.Korea, Japan, and
Thailand. On top of that Frederic has dedicated 20+ years of top-level management in helping Local retail Teams and Businesses grow profitably through his extensive work at HyperTrade, making him a true-and-through master of Modern Retail and Category Management.
Current
Over 17 years of working across 3 continents with a diverse variety of retail business models and market environments. He helps his clients map, leads and executes their transformation journey by helping them structure, organise, implement and optimize the key components of their Value Chain - Customer Experience.
Area of Expertise
• Retail Business Strategist Master
• Category Management Expert
• Retail Sales Management &
Development
• Retail Business Strategy & Execution
• Retail Business Negotiation Expert
• Teams Growth Development
Are you ready to take your business
one step further?
Are you ready to take your business
one step further?
FAQs
What tools or equipment are required for attending this seminar?
All you need is a computer, tablet or mobile, with the Zoom app downloaded on your device. We recommend that you join on a computer to make the handouts clear and easy to understand.
How do I ask questions during the webinar?
We will answer your questions at the end of the event. Participants can submit questions during the event in the webinar chat. The number of questions answered will depend on the remaining time of the event
Will there be a recording of the webinar?
Yes! We will send you a video link of the webinar a few days after the event.
Are there any hidden costs?
The webinar is 100% FREE!
Can I transfer my ticket to attend the webinar? Can I bring a guest?
We want to encourage all interested people to register. The registration process takes less than a minute and is completely free.
How can I receive news and updates on upcoming webinars?
You can follow us on Facebook and LinkedIn for more retail knowledge and future events.
Or send us an email to [email protected]
What language is the webinar?
The webinar is in English 🇬🇧
FAQs
What tools or equipment are required for attending this seminar?
All you need is a computer, tablet or mobile, with the Zoom app downloaded on your device. We recommend that you join on a computer to make the handouts clear and easy to understand.
How do I ask questions during the webinar?
We will answer your questions at the end of the event. Participants can submit questions during the event in the webinar chat. The number of questions answered will depend on the remaining time of the event
Will there be a recording of the webinar?
Yes! We will send you a video link of the webinar a few days after the event.
Are there any hidden costs?
The webinar is 100% FREE!
Can I transfer my ticket to attend the webinar? Can I bring a guest?
We want to encourage all interested people to register. The registration process takes less than a minute and is completely free.
How can I receive news and updates on upcoming webinars?
You can follow us on Facebook and LinkedIn for more retail knowledge and future events.
Or send us an email to [email protected]
What language is the webinar?
The webinar is in English 🇬🇧